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COMPETITIVE IDENTITY - SIMON ANHOLT
| Genre : | Business |
| Author : | Simon Anholt |
| Publisher : | Palgrave Macmillan |
| Published : | 2006-11-13 |
| ISBN10 : | 0230500285 |
| ISBN13 : | 9780230500280 |
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Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity. Continue Reading...
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Discover everything about Competitive Identity by Simon Anholt. This iconic Business work continues to inspire readers worldwide. We provide comprehensive book metadata, including author insights, publication timelines, subject classifications, genre tags, cover art, and more — all curated and stored in our reliable database for easy access.
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Community Feedback
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Marco Ariosto - ★★★★☆
In Competitive Identity, Simon Anholt presents ideas in a way that is both accessible and inspiring. -
Mohd Faiz Bin Rahman - ★★★☆☆
Competitive Identity offers some useful insights, but overall it feels average. -
Madison Jane Rivera - ★★★★☆
Overall, Competitive Identity is a compelling addition to the Business genre, offering readers a unique perspective and valuable insights. -
Kiran Kumari Verma - ★★★★☆
It’s motivating, though I wished for more case studies. -
Sophie Calvino - ★★☆☆☆
Simon Anholt fails to provide originality or fresh perspectives. -
Verónica Rafael Carrillo - ★☆☆☆☆
The lessons are shallow and forgettable.
PDF File : Competitive Identity by Simon Anholt